Content Marketing impacts your business success by offering readers informative and useful material that provides them with relevant insight and value. In this SCORE presentation we'll explore the myriad of content types, why you need them and how to create them on a shoestring budget. Attendees of this Zoom session will discover how to determine what content to focus on most for their business, how to create a plan to be consistent and we’ll even explore some of the less expensive tools available to save you time and money. Viewers will learn how to better create engaging content and get their prospects into a sales funnel and advance them quickly and repeatedly.