Since its inception, Facebook has become one of the most powerful advertising platforms for businesses in B2B and B2C, helping marketers obtain more organic impressions on their ads. A successful Facebook ad includes the right audience, eye-catching images or videos, and compelling text. In this presentation, we'll cover the essentials you need to know for creating Facebook ads that convert. Workshop Presenter: Ken Countess is an award-winning marketers, trainer, and presenter as well as an internationally accredited expert in Email and Social Media marketing. There is a registration fee of $15 for this event. You can make payment using either a credit card or PayPal account.