In this session on Facebook, attendees will analyze if Facebook is really the best platform to drive their particular business, what types of content to create for your viewers and how organic versus paid advertising works. Attendees with learn about different types of content, where to find free or inexpensive tools to organize and assist them and ultimately how to building a content calendar to stay consistent and relevant to your audience. Additionally, participants will see and actual working advertising budget, brainstorm for content ideas that work for their business and also how to measure Facebook insight tools to make smarter decisions. Ultimately we will all learn together how to test, test, test and fail, fail, fail, dusting ourselves off and trying again until we can celebrate our new successes using social media as a business tool. KEY TOPICS Marketing, Public Relations & Sales