Having to reach, influence, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads, build brand trust and achieve financial objectives. Are you struggling with where to find a Boomer and how to sway a Gen Z’er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy. Dive into the unique qualities of each generation to allow you to identify: WHO your right target audience is so you can convey the right message on the right platform, utilizing the right campaigns to nail down your strategy WHERE to reach your targeted audience to save you time and money HOW to influence and convert your target audience with proven, cost-effective, simple conversion campaigns that can drive revenue into your business