This seminar will cover generating new product ideas, building product concepts, and discuss methods of tailoring your product to the right target market. This will include: 

• Generating product ideas and concepts.

• Functions, tasks and pain points.

• Creating insight statements.

• Translating insights into product concepts.

• Defining a successful product or service.

• Defining the value proposition.

• Testing the feasibility of a new product concept.

• Launching a new product or service.