The presentation’s purpose is to educate and guide individuals on how to effectively utilize YouTube to organically attract and engage their ideal audience. Practical steps such as video generation techniques and using AI tools for editing, you will learn a structured pathway for entrepreneurs to leverage YouTube for business growth. This includes advice on optimizing video content for better reach and engagement, understanding the significance of YouTube as a major platform for audience building, and generating revenue through diverse means like affiliate marketing and specialized services. The presentation benefits entrepreneurs looking for actionable strategies and support in harnessing the power of YouTube for their marketing efforts. Our Presenter Edie Clarke Edie Clarke is a remote video producer and video marketing strategist. In 2013, she opened Virtually In Sync where she provided video editing services primarily to speakers for their reels before eventually branching out to include video marketing, strategy consulting and virtual video production services while working with service based entrepreneurs like coaches, course creators, authors, strategists, and speakers.