Did you know an online video can improve sales conversion rates by as much as 30%? Video use as a marketing tool is growing by leaps and bounds. Videos are finding their way into search engine results, email marketing campaigns, and Facebook, Twitter and LinkedIn updates each day. In this entertaining session, learn how free video marketing solutions like YouTube can boost your company's sales and net income. Topics include: How to get started with YouTube What the best practices are for creating online video • How video can help your business through Search Engine Optimization What hardware and software you can use to create and edit video cost effectively How to create a high impact video You’ll see how video can be used to reduce operational costs, and bring your marketing efforts to new heights!