Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month, there’s a lot to keep up with. The number of possibilities can feel overwhelming. This session helps make sense of the noise and teaches you how to create the best combination of email and social media marketing for your business. Gain a greater understanding of marketing basics like goals and objectives, know what a “campaign” is, and learn what to write about to make an offer in that campaign. Objectives: • Learn how to use great tools to help engage with existing customers and supporters as well as expand your reach to new prospects • Learn to capture your own ideas and build out the framework of your own “next great campaign” • Start to build a plan that will grow your business by eliciting the responses you want from your customers or supporters