This workshop will give you the skills you need to successfully market your product or service and accomplish the following objectives: identify customers and their needs determine pricing, packaging, and distribution for your product/service create a promotional plan for your business get your business online. Marketing is about making people aware of your business and getting them to buy your product or service. In this workshop, we will help you make the right choices when pricing and ensure the product offerings and packaging are attractive to customers. We will help you choose the right distribution method to get your products or services in front of your customers. This is a core workshop in our Essentials of Starting a Business curriculum. (see https://midflorida.score.org/resource/essentials-starting-business-core-curriculum)