Small businesses depend on getting the holidays right. With people spending more money and looking for gifts for their loved ones, it's the perfect time to market your products or services. But how do you create a holiday marketing strategy that will get results? Here are 10 tips from the Lake Eustis Area Chamber of Commerce to help you get started:

Create a gift guide using PDFs

A PDF gift guide is a great way to showcase your products or services in a visually appealing way. You can even offer multiple gift guides for different kinds of shoppers. Just make a single PDF with all the guides on separate pages. This shows how to separate PDF pages into individual files. Be sure to include high-quality images and descriptions of each item. You can also include links to your website or online store so people can easily purchase your products.

Delight customers with holiday packaging and wrapping

If you sell physical products, consider switching to holiday-themed packaging and wrapping. This will make your products look more festive and attractive to potential customers. You can even include a special discount code on your packaging to encourage people to buy from you.

Run holiday giveaways and discounts

People love getting free stuff, so consider hosting holiday giveaways on your social media channels or website. You can also offer discounts on your products or services to entice people to buy from you. Just be sure to promote your giveaways and discounts heavily so people know about them.

Publish helpful web content

If you have a blog or website, be sure to post useful content during the holidays. This could include articles on gift ideas, holiday recipes, or even how-to guides on decorating your home for the holidays. People will be appreciative of the helpful content, and it will help boost your traffic during this busy time of year.

Drive social media engagement

Social media is a powerful tool that you can use to reach potential customers during the holidays. Be sure to post festive content, run social media contests, and offer exclusive deals for your followers. This will help increase engagement and get people talking about your brand during the holidays.

Join up with other local businesses

Teaming up with other local businesses is a great way to reach new customers during the holidays. You can partner with businesses in complementary industries or even host joint events or promotions. This will help broaden your reach and attract new customers who may not have heard of your business before.

Throw a holiday event

Hosting a holiday event is a great way to show off your products or services and get people in the festive spirit. You can host an open house, offer free samples, or even hold a contest. Just be sure to promote your event heavily so people know about it.

Support local charitable organizations

The holidays are a great time to give back, so consider partnering with or donating to local nonprofits. This will not only help those in need, but it will also make people view your business in a positive light.

Get involved in community work

The holidays are all about community, so get involved! Participate in local parades, sponsor a toy drive, or volunteer at a soup kitchen. This will help increase brand awareness and make people feel good about supporting your business.

Send out holiday cards

A simple but effective way to show your customers that you care is by sending them holiday cards. You can either send physical cards through the mail or ecards via email. Either way, this is a great way to stay top of mind with your customers and wish them well during this special time of year.

The holidays are an important time for small businesses, so it's essential that you have a solid marketing strategy in place. By following these tips, you'll be well on your way to attracting new customers and increasing sales this holiday season!

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